Owning a restaurant and bar can be quite lucrative. However, it can also take a downturn if you cannot get enough patrons. If you are looking for ways to "beef up" your business, you should definitely consider catering to the bridal crowds. An astounding 2.3 million couples marry every year in the U.S. If you are not offering services to brides, you are missing out on a HUGE chunk of these profits. As a bar and restaurant owner, you can branch out and offer brides all of the following:
All you need is a single pastry chef on staff, and wedding cakes will turn out like clockwork. Make sure the pastry chef you hire has a very nice portfolio of cake designs to share with the brides, so they will get excited and want to hire the chef. You and the chef can work out the details as to what percentage of the profits come back to your restaurant.
Engagement Dinners and Bridal Showers
Where there is an excited bride, there is an engagement dinner and a bridal shower. If you offer private party space, or close off your establishment for pre-scheduled private parties, brides will flock to you. Better still, offer brides a discount on their engagement dinners, bridal showers, and receptions when they book two or more of their events at your restaurant/bar.
Wedding and banquet venues are getting ridiculous with their fees, and brides do not like that at all. Many brides who cannot afford $1,000-$15,000 for just the wedding reception venue are taking their receptions to their favorite restaurants instead. They are also feeding their guests for far less than the per-plate cost of a wedding hall. If you are willing to host a wedding reception here and there, that is a little more money you can claim.
If you cannot hook business and bring it to you, bring your business to other locations. Many restaurants that prefer to keep side business off-site offer catering. You may have to hire a couple of extra chefs to do catering, but once your catering service gets rolling, their wages will be easy enough to cover. Be sure to sample some of the menu items your new chefs want to offer to make sure the items are both tempting and delicious. It does not pay to offer catering services to brides if the foods offered look and/or taste less than delicious.